Create personalized and dynamic email experiences in every campaign—at scale
Send the right email at the right time with unified data, 360° user profiles, action-triggered segmentation, and drag and drop email creation.
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Trusted by top brands
Today’s top global brands are sending tens of billions of messages per month to over 3 billion monthly active users (MAU) with Braze
Make the most of your email program with targeted messaging strategies
Optimize your email campaigns for maximum impact with our robust personalization tools like Intelligent Timing and Braze Canvas.
Get your audience right
Live audience segmentation means no outdated lists, no additional queries—just precise, real-time audiences that you can build directly in Braze. Plus, our Intelligent Channel selection helps to send messages to people who prefer email to other channels.
Create better emails quickly
Easily build triggered, lifecycle, and automated cross-channel journeys with Braze Canvas Flow, our visual development environment which marketers can use as a no-code journey orchestration tool.
Leverage smart send times
Not sure when to send? Braze can choose for you using our Intelligent Timing send-time optimization feature.
Rich, dynamic, contextual content
Braze makes one-to-one and one-to-many personalization effortless. Take advantage of live customer profiles and campaign interaction data, and leverage intuitive composition tools to enrich messages with first- and third-party data.
Test to optimize
Easily test a range of options, from subject line to template, send time to target audience. AI tools can select and serve the winning variants for continuous optimization, and instant performance views help you tailor your email program for success.
Make the inbox interactive
Engage customers with personalized, interactive content they can act on without leaving their inboxes. Braze supports Accelerated Mobile Pages (AMP) for Email, an open source framework from Google.
Drive engagement and boost ROI
Email remains one of the most effective marketing channels, boasting an ROI as high as 42:1
295B
Emails sent by Braze customers around the globe in FY23
5.4B+
Emails sent over Black Friday to Cyber Monday in 2022
9X
Higher unique click rates over industry benchmarks using Braze
Case Study
How Babylon Health is driving +20% user engagement with AMP for email with Braze
The Challenge:
Babylon, a health tech company that provides patients with virtual consultations with doctors, was looking for an innovative way to promote its Healthcheck feature.
How the Braze platform enhanced the campaign:
AMP for Email allows brands to send rich, dynamic content that lets users interact right within their desktop or mobile inbox. It may well be the biggest thing to happen to email since its creation.
Always at the forefront of technology, Babylon decided to use these new capabilities to drive stronger engagement in their app. The health tech company saw an opportunity to better showcase its health insights with the interactivity of AMP for Email. By leveraging Braze and ActionRocket, Babylon deployed an engaging, one-of-a-kind campaign that drove users to complete their free Healthcheck.
The Strategy:
Using AMP for Email, they brought their interactive Healthcheck experience straight to the inbox, with clear calls to action that drove users to find out more with the in-app quiz.
To execute the campaign, Babylon leveraged Braze Alloy solutions partner ActionRocket to develop the best possible interactive experience across all email scenarios.
The Results:
The creative and careful approach paid off—the interactive AMP and CSS emails combined got 56% more click-throughs than the non-interactive emails. They also drove a 20% increase in people completing Healthcheck for the duration of the campaign.
"The design process was interesting as thinking interaction-first forces you to think much more visually than normal because you are trying to make the interactive elements front and center. Over time I can see this type of design becoming a specialism in its own right. We’re certainly going to be experimenting more with interactive emails over the next year."
Catherine Allen
Associate Director of CRM,
Babylon Heath
Testimonials
Read what others have to say about Braze
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"With Braze, we’re able to better serve the global design community quickly and at scale. The capabilities of the platform enables our flexible and creative messaging strategy, enabling us to evolve with our diverse set of users."
Emily Stewart
Head of CRM and Messaging at Canva
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"Braze helped us bolster our efforts for Grubhub’s Taste of 2020 Year in Review through personalized emails to millions of diners and helped push our campaign to new heights. We’re grateful for their work and look forward to working with the Braze team in the future."
Jessica Burns
Vice President of Brand Marketing and Creative at Grubhub
